George RIDDELL

George Riddell is the Managing Director at Goyder Ltd., a trade consultancy. He has led trade policy teams at several consulting firms, providing strategic guidance to corporates on impact of trade negotiations, supply chain resilience, and sustainability measures. His background includes representing the UK at the WTO, OECD, and UN, as well as serving as a special advisor to the Kenyan government during the WTO’s Tenth Ministerial Conference. With a deep understanding of geopolitical risks and trade policy dynamics, George supports clients to develop strategies to mitigate risks and seize global market opportunities.